Applied Marketing Management Essay Example | Topics and Well Written Essays - 250 words

Applied Marketing Management - Essay Example Since full scale prepared brews are probably going to be more affordable than specialty lagers in view of the conventional procedures (Canestorp), specialty lagers would in all probability pull in lager devotees who are increasingly audacious, and therefore ready to spend more for brew. The specialty brew industry is consistently developing (McKinney) which is the reason it is positive to misuse neighborhood advertises successfully while thinking about rivalry (15). SWOT Strengths Strong beginning up (setting up neighborhood nearness in a blasting industry) Highly separated items Initiative for an online nearness Weaknesses Weak brand picture since it is as yet a little developing blend bar Inadequate special strategies Less experienced with food Only takes into account a specific segment type Opportunities Exploit the Internet and such other mechanical advances to fortify the market nearness Exploit other nearby markets Entrepreneurial soul to investigate on other item alternatives Weakening industry for full scale brewers Threats Cash stream may not be sufficient for item investigation Growth of rivalry in the specialty fermenting industry Price rivalry Competition with set up and profoundly beneficial large scale preparing organizations Government interruptions Works Cited Canestorp, Dustin. â€Å"Hawking the Wares †How Bartenders Sell Craft Beers.† ArticleBase. ArticleBase, 8 Jan. 2011. Web. 21 Feb. 2011.

Economics restaurant price Free Essays

The café cost and entire value information shows that cost based and value segregation based hypothesis has been applied to the fifty wine items recorded. The gatherings of wine are separated into to gatherings. They are the red win gathering and the white wine gathering. We will compose a custom article test on Financial matters café cost or on the other hand any comparable point just for you Request Now The information shows that the eatery proprietors purchased the wines from the entire deal store. The café proprietor at that point adds a markup to take care of for the expense of running an eatery. The expense of running a café incorporates the entire expense of the wine purchased from the discount store and the cost serving the wine. Servers, clerks and dishwashers are a piece of the wine serving process(Brown,16). The extra café wine incorporates the extra cleanup, the expense of putting away the wine in the wine store room, the expense of overseeing and guaranteeing consistent loads of the wines in the eatery storeroom. The extra markup incorporates the expense of paying a wine authority. He is a specialist in wine analysis and advices the organization on which wine to purchase, to what extent to store the wines in the store room, and furthermore how to serve wine. The most significant purpose behind acquainting markups is with charge the café customers for remaining extended periods of time on their tables talking business, or tempting an affection object. Moreover, the information introduced demonstrating that the eatery cost is a sum that has an imprint â€up of ninety â€nine percent or progressively over the expense of purchasing the wines is certainly evident. The eateries include markups based the readiness of the clients to follow through on the extra costs. This market section couldn't care less about the cost of wine since they realize that they need to add the high â€priced wine to the food that they eat up in the cafés. This market fragment even like to purchase the costly wines only for the pride of appearing to their next table customers and to their café companions that they have parts and bunches of cash. This market fragment is happy to pay more for a wine since they feel that these wines uncommon and are of higher caliber than the other wine brands(Philips,18). The information demonstrating the fifteen wines unmistakably shows that the eatery charges every customer a higher expense for the uncommon and higher â€quality ones. The information additionally shows that the eatery proprietors charge customers higher in the event that they feel that the customers can stand to pay higher for the wines. Then again, the eatery is eager to charge a higher markup on the off chance that they predict that the customer is somewhat hard up on money after entering the café. The ramifications of the cost based and value separation based conversation above are many. One ramifications is that the café must acquaint the markups all together with remain in the business. A business would not endure on the off chance that it doesn't make the primary concern. Most importantly the organization must produce a net benefit. An organization that doesn't make a benefit creates a misfortune. An organization that produces a misfortune would not look great to the partners of the organization. The partners of the organization incorporates the investors, the representatives, the clients, the providers, the network, the administration managing offices, the trade guilds, and even the top managerial staff if there are any. Another ramifications of the cost based and value separation based conversation above is that there are clients who wouldn't fret the markups. Huge numbers of the clients can undoubtedly observe that the higher sum they pay for the wines purchased in cafés is on the grounds that they are will enjoy an hour or two of their sentimental recesses and temptation in the eateries. They will utilize the eatery to kind of ‘lay their cards down’ in the romance round of life. This is the worth that the eatery customers get in return for energetically paying more for a jug of wine. Another ramifications of the cost based and value segregation based conversation above is that the eatery costs of certain wines are higher than the other wine decisions. The $14. 25 café wine cost is valued at a markup of 96 percent of the expense. The $17. 00 eatery wine cost is estimated at a markup of 182 percent of the expense. The $18. 00 eatery wine cost is valued at a markup of 133 percent of the expense. The $21. 60 eatery wine cost is evaluated at a markup of 99 percent of the expense. The $12. 50 eatery wine cost is evaluated at a markup of 180 percent of the expense. Another ramifications of the cost based and value segregation based conversation above is that there are individuals who can bear the cost of the greater expense of wines. The $17. 00 eatery wine cost is estimated at a markup of 182 percent of the expense. The $12. 50 café wine cost is valued at a markup of 180 percent of the expense. The $ 7. 50 eatery wine cost is evaluated at a markup of 220 percent of the expense. The $14. 63 café wine cost is evaluated at a markup of 180 percent of the expense. The $13. 50 eatery wine cost is valued at a markup of 196 percent of the expense. The $ 6. 75 café wine cost is valued at a markup of 255 percent of the expense. Another ramifications of the cost based and value separation based conversation above is that there various wine characteristics. The $ 6. 75 café wine cost is estimated at a markup of 255 percent of the expense. The $14. 25 café wine cost is evaluated at a markup of 96 percent of the expense. The $17. 58 café wine cost is valued at a markup of 133 percent of the expense. The $17. 00 eatery wine cost is estimated at a markup of 182 percent of the expense. The $ 7. 50 eatery wine cost is estimated at a markup of 220 percent of the expense. The $18. 00 eatery wine cost is valued at a markup of 133 percent of the expense. The $19. 20 café wine cost is valued at a markup of 119 percent of the expense. Another ramifications of the cost based and value segregation based conversation above is that the business will endure. The various costs of the wines show that they are done to fit the financial plan of the customers. One wine is evaluated at $28 a jug. Another wine is valued at Another wine is estimated at $48. Another wine is evaluated at $78. Another wine is valued at $122. Another wine is evaluated at $32. Another wine is evaluated at $40. Another wine is valued at $24(Haslam,100). The above conversation shows that there numerous ramifications of changes in the eatery costs when contrasted with the entire costs. Certainly, One ramifications is that the café must acquaint the markups all together with remain in the business. Obviously, another ramifications of the cost based and value segregation based conversation above is that there are clients who wouldn't fret the markups. Without a doubt, another ramifications of the cost based and value separation based conversation above is that the café costs of certain wines are higher than the other wine decisions. Unquestionably, another ramifications of the cost based and value segregation based conversation above is that there are individuals who can bear the cost of the greater expense of wines. Genuinely, another ramifications of the cost based and value segregation based conversation above is that there various wine characteristics. Verifiably, another ramifications of the cost based and value separation based conversation above is that the business will endure. Indisputably, the eatery estimating above is established on the monetary standards of flexibly and demand(McConnell Brue,52). REFERENCES: Haslam, C. , Economics in a Business Context, Oxford, Taylor Francis, 1989 McConnell, C. , Brue, S. , Economics: Principles, Problems, and Policies, N. Y. , McGraw-Hill, 2005 Brown, D. , The Restaurant Manager’s Hnadbook: How to Set Up, Operate, and Manage a Financially Succesful Food Service Operation. N. Y. , Atlantic Press, 2003 Philips, L. , The Economics of Price Discrimination: four articles in applied value hypothesis, Cambridge, Cambridge University Press, 1983 Step by step instructions to refer to Economics eatery value, Papers

How to Cope With Your Job When Youre Grieving a Death

How to Cope With Your Job When Youre Grieving a Death Emotions Print How to Cope at Work When Youre Grieving a Loved Ones Death By Chris Raymond Chris Raymond is an expert on funerals, grief, and end-of-life issues, as well as the former editor of the world’s most widely read magazine for funeral directors. Learn about our editorial policy Chris Raymond Updated on February 03, 2020 Maskot / Getty Images More in Psychology Emotions Psychotherapy Basics Student Resources History and Biographies Theories Phobias Sleep and Dreaming The death of someone we love and the grief it triggers often proves to be lifes most difficult experience. It can take a toll on ones emotional and physical health alike. Unfortunately, most employers expect workers to return to their jobs well before they feel ready to resume their normal activities. This article offers practical and healthy suggestions to help you cope with your grief when you return to your job, office, or workplace after the funeral, memorial or internment service of a loved one. Tips for Coping With Grief at Work Here are some tips to try: Dont Assume Other Coworkers Know Youre Grieving While you have undoubtedly found it difficult to avoid thoughts about  your loved one, you should not assume that all of your coworkers know that youre grieving after you return to work. Unfortunately, the day of wearing mourning clothes, such as widows weeds or a black armband to visually signal your inner anguish to those around you is a thing of the past. The truth is that most companies and businesses handle the reality of death just as poorly and awkwardly as most people do when someone dies, regardless of whether that loss involves an employee or an employees loved one. Death makes us uncomfortable and often leaves us tongue-tied and at a loss for words, which is why we usually resort to death-denying euphemisms, saying the wrong thing or (worse) saying nothing at all. Thus, assuming your employer informed everyone you work with about the death of someone you love during your absence is probably a mistake. While some businesses might let every employee know companywide, many others will only inform the coworkers in your department/division, or just your immediate supervisor, and presume that the word will get around before you return to work. Therefore, you should make a point of informing your coworkers/professional peers that someone you love died and that youre grieving, either before or after you return to work so you wont need to continually relive it as people discover what happened. You can accomplish this in a variety of ways: Social media, such as Facebook, Twitter, etc.Cards, letters, texts, emails and/or phone callsAsking your supervisor or human resources department to let people knowInviting someone/everyone you want to inform to meet you for coffee, a drink or a meal before you return to workAsking a close coworker to let others know on your behalfHolding a brief meeting with your coworkers shortly after you come back to the officeTalking privately to individuals you want to inform at your workplace One of the benefits of personally communicating like this is that you can also help your coworkers help you while youre grieving. You might, for example, let them know that its okay to mention your deceased loved one by name around you  or to express condolences or share their favorite memories if they wish. On the other hand, because each of us mourns loss in our own way, if youre hoping that returning to work might help take your mind off of your inner pain during the workday, you could let your coworkers know that you appreciate their sympathy but would prefer they not mention it in the office for a while. There is no correct or proper way to grieve, so the choice is yours and you should do whats best for you right now. Plan Your Escape Route Many American Westerns glorify or idealize characters that can cope with any adversity without showing the slightest expression of emotion, including after a death occurs. When you return to the office/work after a loved one dies, however, please understand that you are not a cowboy in a movie. In other words, dont expect that you can  always hide your grief during the workday. Even if you followed the suggestion above, and no matter how much you might hope that returning to work will help distract you from your painful thoughts and feelings for several hours, you should expect that your grief will tap you on the shoulder when you least expect it and trigger sadness and even tears in the workplace, despite your best efforts. This is the challenging, insidious nature of grief after someone we love dies. Grief is difficult, if not impossible, to escape for long because the littlest thing can trigger thoughts/reminders, such as the lingering aroma of a coworkers perfume or cologne in a hallway or stairwell; a colleague who happens to mention a movie or song that your loved one enjoyed; suddenly noticing that someone wears the same hairstyle or a similar outfit; the time on a clock indicating lunchtime, the end of the workday, the start of the weekend. You cannot possibly anticipate everything that might trigger your grief once you return to work, so you should plan how to handle the moments when your loss-response will interfere with how you want to act. If you find yourself crying suddenly, for example, where is the nearest restroom, stairwell, exit or private space you could use while you compose yourself, should you need it? If youre starting to feel sad about the death of your loved one during the workday, could you hold off until a scheduled break, lunch period or your finish-time arrives? Would your company temporarily allow you to work from home (telecommute), come in later or leave earlier for a while or allow you to exit the workplace for 10 to 20 minutes if you feel overwhelmed by your loss? Remember, allowing yourself to feel sad and even cry is perfectly normal and natural when youre grieving, so instead of fighting it, you should plan for it. Forgive Others As noted above, most people (and, therefore, most companies) often fail to respond as we might wish or need after we experience the death of someone close. The bereaved often keenly sense this after returning to work following a brief funeral-  or bereavement leave period or after using their vacation time, sick days or P.T.O. in order to arrange a funeral, memorial or interment service. Therefore, try to understand that your coworkers probably want to help you feel better in some way but just dont know how, so you should try to forgive them in advance. If you return to your workplace, for example, and discover that a colleague now feels distant, or you sense that people dont seem to drop by and chat with you like they did before the death occurred, youre probably not imagining things. Despite the many practical ways people can help  someone grieving a death, most people simply dont know how to comfort the bereaved and worry about saying or doing the wrong thing, so they  unconsciously distance themselves. If you understand that this might happen when you return to work, then you will be less likely to feel intentionally isolated or take things personally. Time will eventually soften the rough, painful edges of grief, so trust that both you and your coworkers will eventually find a new state of normal after the death of a loved one. Forgive Yourself Death creates an immense and immediate void in our lives that instantly shatters our sense of comfort, joy, and happiness. Regardless of our relationship to the deceasedâ€"whether parent or child, sibling or spouse, friend or family memberâ€"we never truly get over the grief caused by the death of a loved one, and certainly not before the end of the inadequate funeral- or bereavement leave periods businesses usually offer employees. The truth is that grief hits many people hardest after the funeral, memorial or interment services end, which is often around the same time you need to return to the office or workplace. No longer focused on the many details and decisions that must be made when arranging a funeral or memorial service, as well as the influx of family members and friends during this time, the reality that a loved has died often sinks in after the fact. Try to imagine, for instance, the emptiness a husband feels when he enters the house alone for the first time after his wifes funeral, or the sadness of first entering the babys room when a couple returns home after experiencing a miscarriage or stillbirth. Because grief affects us emotionally, physically, mentally and spiritually, you should not expect that you will return to work at 100 percent or like your old self. Instead, you will probably experience some of the following mourning-challenges during your workday: Apathy and/or questioning if you should quit your job or find a new oneDaydreamingDifficulty concentrating or focusing on a specific taskFailing to accomplish more than you wanted to get doneFeeling overwhelmedFeeling sleepy or exhausted during the workdayForgetfulnessA higher than normal rate of errors or inaccuraciesIrritability or impatience Right now, while youre grieving, you should avoid making any major life decisions, such as quitting your job and finding someplace else to work. Moreover, you should understand and accept that the invisible weight of your grief will affect your job performance or satisfaction for a while once you return to work. You are simply not your usual self during this time, so instead of denying it, you should forgive yourself  when you fail to act or perform as you hope you would in the workplace. Again, communicating with your supervisor and coworkers can prove critical at this time in order to help them better understand what youre dealing with, as well as to dispel any confusion about your recent performance or possible resentment by other coworkers that they need to pick up your slack. Dont beat yourself up too much right now because things will gradually get easier with time.

Law Enforcement Today Paper - 1056 Words

ISSUES OF POLICE DEPARTMENTS IN TODAY’S SOCIETY BY: HOLLY HANDLON February 20th, 2012 The issues that our police departments face in today’s society consist of corrupt police departments, publicity, operating expenses, and constant training to meet the guidelines set by court decisions. Corruption and brutality scandals have severely tarnished the public’s faith in the police. From the killings and brutalizing of citizens in New York City to the widespread corruption in the Los Angeles Police Department, more and more law enforcement administrators are faced with the task of reforming police department, with little guidance on how to bring about the necessary changes. This is not the first time in our country’s history that†¦show more content†¦It is not difficult to understand how political pressure to clean up the streets can lead to police officers who violate the rights of citizens by planting evidence, lying in search warrants or in court and confiscating money and property for their own use. This may be due to the fact that the persons who were brutalized by the police or who were sent to prison on false testimony were street criminals who were terrorizing the neighborhoods with their criminal activities. Being a police officer is not an easy job. Officers are expected to make split-second decisions on issues involving life and death. They are subjected to danger and extreme stress on the job. It is not surprising that some of them explode into a frenzy of brutality and because police officers are under extreme stress and are forced to make instant decisions, they sometimes make mistakes and people are killed or seriously injured. Sometimes police are killed because they did not react quickly enough. For many, many years, law enforcement agencies recruited heavily from the military for police positions. Police departments have traditionally been militaristic institutions with a heavy reliance on obedience to orders and the use of force to gain compliance. Military men were logical candidates for thatShow MoreRelatedLaw Enforcement Today s Society978 Words   |  4 Pages Law Enforcement Today Paper Lorie Daniels CJS/200 SUNDAY JULY 26, 2015 Scott Smith Law Enforcement Today Paper The police roles in today’s society are to try to maintain the order as well as to control to keep the public safe. I will describe the issues that police departments are experiences in today society. The police departments are facing from today’s society are corruption, as well as danger on the job, and most of all the use of deadly force. 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In general all levels and departments of law enforcement work and co-operate together to protect the citizens, and to prevent and solve crimes. Local law enforcement agencies are entrusted with the power to serve and protect the public and maintain peaceRead MoreU. S. Marshals Service Essay751 Words   |  4 PagesToday like never before organizations are hoping to fill their positions with a group of diverse law enforcement officers that mirrors the populaces they serve. As organizations search for officers who reflect their settings in which they serve in , they are additionally expanding their meanings of decent variety. From this point of view, assorted variety can incorporate race, ethnic gathering, religion, sexual preference, and age. Being a minority working in the law enforcement field can be veryRea d MoreRacial Profiling And The Civil Rights Movement1065 Words   |  5 PagesWhen thinking about racism, it feels like it is a thing of the past, but it’s not. There are numerous people who are racist in law enforcement and that is demonstrated through racial profiling. Racial profiling still exists today and unfortunately happens frequently. In 2013, an unarmed black male, Trayvon Martin, is shot and killed by an officer. In 2014, Michael Brown, who is also a black male is shot and killed by another officer. Also, many black and Hispanic people are racially profiled andRead MoreCommunity Problem Solving795 Words   |  4 Pagessense of pride in regards to the community they live in. This paper will discuss how much of an impact community policing and problem solving has had between law enforcement and the community in which they serve. This paper will also address solutions more communities are using to help control the access to these different drugs. Community policing is what is viewed as a partnership between the community and law enforcement agencies that were designed to identify community problems within

Summary Of Dead Aid - 1226 Words

Amy Connor Dr. Wambuii POLS 4520 29, October 2015 Dead Aid Review Dambisa Moyo’s Dead Aid was an enjoyable read that presents a well-rounded discussion pertaining to foreign aid, and does not particularly aim to please. I believe Moyo’s opinion and thoughts regarding aid in Africa to be mostly valid, based upon her upbringing in Zambia and her extensive and diverse educational background. Dambisa does fantastic work of noting other’s publishings, projects, and/or approaches to the effects of aid on underdeveloped nations. The purpose of this review is to not only give the audience a basic understanding of Dead Aid, but to also offer up my personal critique of the concepts and ideas presented by Moyo. Dambisa Moyo was born and raised in Zambia, with a Ph.D. in Economics from Oxford, a Master of Public Administration degree from Harvard, and an MBA in Finance from American University, along with several other degrees in different fields of study. 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Archaeologists and anthropologists take into account an individual’s life prior to death, how they died, and excavations of burial sites; to aid in accounting for vampire beliefs in these societiesRead MoreTim OBriens Captivating and Life-Changing Story The Things They Carried632 Words   |  3 Pagesphotographs of her. He carries his dreams of her love. He and the others carried their necessities such as â€Å"P-38 can opener, pocket knife, heat tabs, wrist watch, dog tags, mosquito repellant, chewing gum, candy, cigarettes, salt tablets, p ackets of Kool-aid, lighters, matches, sewing kits, Military payment Certificates, C rations, and two or three canteens of water† (OBrien, 1990). Cross also carried the guilt of Ted Lavenders death. â€Å"As first lieutenant and platoon leader, Jimmy Cross carried a compassRead MoreThe Doctrine Of Predestination By Robert Charles Sproul1197 Words   |  5 PagesJohn Calvin’s opinions through a modern lens. 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SITUATION In 2011 the civil war in Syria began after protesters clashed against Syrian security forces leaving many protestors dead. What began as protests against the government of Syrian President Bashar Al Assad calling for him to step

Stefan’s Diaries Origins Chapter 33 Free Essays

Pale moonlight danced over Alice’s bright hair as I rushed toward the shack. I ran my tongue over my still-sharp fangs, reliving the sensation of my teeth pressing into her pliant, yielding neck. â€Å"You’re a monster,† a voice somewhere in my mind whispered. We will write a custom essay sample on Stefan’s Diaries: Origins Chapter 33 or any similar topic only for you Order Now But in the cloak of darkness, with Alice’s blood coursing through my veins, the words held no meaning and were accompanied by no sting of guilt. I burst into the shack. It was quiet, but the fire was well-tended and burned brightly. I watched the flames, momentarily entranced by the violets, blacks, blues, and even greens within. Then I heard a faint breath in the corner of the room. â€Å"Damon?† I called, my voice echoing so loudly against the rough-hewn beams that I winced. I was still in hunting mode. â€Å"Brother?† I made out a figure hunched under a blanket. I observed Damon from a distance, as if I were a stranger. His dark hair was matted to his neck, and he had streaks of grime along his face. His lips were chapped, his eyes bloodshot. The air around him smelled acrid–like death. â€Å"Get up!† I said roughly, dropping Alice to the ground. Her almost-lifeless body fell heavily. Her red hair was matted with blood, and her eyes were half closed. Blood pooled around the two neat holes where I’d bitten her. I licked my lips but forced myself to leave the rest of her for Damon. â€Å"What? What have you †¦Ã¢â‚¬  Damon’s gaze shifted from Alice to me, then back to Alice. â€Å"Y ou fed?† he asked, shrinking even farther into the corner and covering his eyes with his hands, as if he could somehow erase the image. â€Å"I brought her for you. Damon, you need to drink,† I urged, kneeling down next to him. Damon shook his head. â€Å"No. No,† he rasped, his breath labored as he drew nearer to death. â€Å"Just put your lips to her neck. It’s easy,† I coaxed. â€Å"I won’t do it, brother. Take her away,† he said, leaning against the wall and closing his eyes. I shook my head, already feeling a gnawing hunger in my belly. â€Å"Damon, listen to me. Katherine is gone, but you’re alive. Watch me. Watch how simple it is,† I said as I carefully found the original wound I had made on Alice’s neck. I sunk my teeth back into the holes and drank. The blood was cold, but still it sated me. I looked up toward Damon, not bothering to wipe the blood away from my mouth. â€Å"Drink,† I urged, pulling Alice’s body along the floor so it was lying next to Damon. I grabbed Damon’s back and forced him toward her body. He started to fight, then stopped, his eyes transfixed on the wound. I smiled, knowing how badly he wanted it, how he could smell the overpowering scent of desire. â€Å"Don’t fight it.† I pushed his back so that his lips were mere inches from the blood and held him there. I felt him take a deep breath, and I knew he was already regaining strength, just from seeing the red richness, the possibility of the blood. â€Å"It’s just us now. Forever. Brothers. There will be other Katherines, forever, for eternity. We can take on the world as we are.† I stopped, following Damon’s gaze toward Alice’s neck. Then he lunged and took a long, deep drink. How to cite Stefan’s Diaries: Origins Chapter 33, Essay examples

Stefan’s Diaries Origins Chapter 33 Free Essays

Pale moonlight danced over Alice’s bright hair as I rushed toward the shack. I ran my tongue over my still-sharp fangs, reliving the sensation of my teeth pressing into her pliant, yielding neck. â€Å"You’re a monster,† a voice somewhere in my mind whispered. We will write a custom essay sample on Stefan’s Diaries: Origins Chapter 33 or any similar topic only for you Order Now But in the cloak of darkness, with Alice’s blood coursing through my veins, the words held no meaning and were accompanied by no sting of guilt. I burst into the shack. It was quiet, but the fire was well-tended and burned brightly. I watched the flames, momentarily entranced by the violets, blacks, blues, and even greens within. Then I heard a faint breath in the corner of the room. â€Å"Damon?† I called, my voice echoing so loudly against the rough-hewn beams that I winced. I was still in hunting mode. â€Å"Brother?† I made out a figure hunched under a blanket. I observed Damon from a distance, as if I were a stranger. His dark hair was matted to his neck, and he had streaks of grime along his face. His lips were chapped, his eyes bloodshot. The air around him smelled acrid–like death. â€Å"Get up!† I said roughly, dropping Alice to the ground. Her almost-lifeless body fell heavily. Her red hair was matted with blood, and her eyes were half closed. Blood pooled around the two neat holes where I’d bitten her. I licked my lips but forced myself to leave the rest of her for Damon. â€Å"What? What have you †¦Ã¢â‚¬  Damon’s gaze shifted from Alice to me, then back to Alice. â€Å"Y ou fed?† he asked, shrinking even farther into the corner and covering his eyes with his hands, as if he could somehow erase the image. â€Å"I brought her for you. Damon, you need to drink,† I urged, kneeling down next to him. Damon shook his head. â€Å"No. No,† he rasped, his breath labored as he drew nearer to death. â€Å"Just put your lips to her neck. It’s easy,† I coaxed. â€Å"I won’t do it, brother. Take her away,† he said, leaning against the wall and closing his eyes. I shook my head, already feeling a gnawing hunger in my belly. â€Å"Damon, listen to me. Katherine is gone, but you’re alive. Watch me. Watch how simple it is,† I said as I carefully found the original wound I had made on Alice’s neck. I sunk my teeth back into the holes and drank. The blood was cold, but still it sated me. I looked up toward Damon, not bothering to wipe the blood away from my mouth. â€Å"Drink,† I urged, pulling Alice’s body along the floor so it was lying next to Damon. I grabbed Damon’s back and forced him toward her body. He started to fight, then stopped, his eyes transfixed on the wound. I smiled, knowing how badly he wanted it, how he could smell the overpowering scent of desire. â€Å"Don’t fight it.† I pushed his back so that his lips were mere inches from the blood and held him there. I felt him take a deep breath, and I knew he was already regaining strength, just from seeing the red richness, the possibility of the blood. â€Å"It’s just us now. Forever. Brothers. There will be other Katherines, forever, for eternity. We can take on the world as we are.† I stopped, following Damon’s gaze toward Alice’s neck. Then he lunged and took a long, deep drink. How to cite Stefan’s Diaries: Origins Chapter 33, Essay examples